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Seize your one chance to make an impression
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Your marketers have got all the advertisements in place. Direct mail pieces are ready to go out. Your hospital's new marketing plan is ready to go. But is your organization equipped to handle the swell of responses that your marketing will bring? Are your staff members skilled in phone etiquette?
You'd better hope so. A new white paper from Bedford, TX-based research firm The Beryl Institute shows that 75% of consumers calling your hospital will give it one chance to meet their needs.
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This is an excerpt from a member-only article. To read the article in its entirety, please login, subscribe, or try Strategies for Nurse Managers.com free for 30 days.
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